Artificial intelligence (AI) is a kind of technology that allows machines to mimic human thinking.
Scammers can use AI to:
- Write texts, emails and messages in the style and language of a certain person or organization
- Imitate a person’s voice
- Create fake images, audio or videos of real people
- Collect personal information from someone’s social media
How to detect an artificial intelligence scam
Images and videos
AI can be used to create images and videos that look and sound real. Watch out for signs that something might be fake, like unnatural body movements, unclear speech, missing details (such as a missing hand) or poor image quality.
Example
You see a video on social media with celebrities advertising investment products that let you get rich quickly.
Phone calls
Scammers can use AI to imitate the voice of someone you know. Be suspicious and think before reacting if you receive a call about an emergency situation, even if you recognize the person’s voice.
Example
You answer a phone call and recognize the voice of a family member. They say it’s an emergency and urgently ask for money or personal information, such as your credit card number or social insurance number (SIN).
Emails and text messages
AI can be used to create personalized messages based on personal information found on social media. Avoid sharing details about your personal life online, including your interests and hobbies.
Example
You post some photos from your last vacation on social media. A scammer uses your photos and personal details to pretend to be you. They send one of your friends a message that looks like it’s from you, asking for money to cover fake
hospital bills.
Tips to protect yourself
- Always make sure information you see on social media is accurate by checking reliable sources. Do this even if the message appears to come from a trusted organization or person.
- Create a secret code word with your loved ones. If someone calls asking for money, ask for the code word to make sure it’s really them.
- Always make sure the situation being told to you is real. Look up the official phone number of the organization contacting you, or contact your loved one using the phone number you normally use.
- Limit the information you share on social media.
- If needed, strengthen your security settings for your accounts and devices.
Get more tips on how to avoid, detect and report phishing scams